Make your content evergreen. What does that even mean?
Evergreen content helps us win. Basically, it is a how-to manual instead of the daily news. It is great for getting more viewers. They come back year after year. Also, it does not age. Think of a book about the roman empire. People do not have to throw it away. The opposite of evergreen would a book about a new language for computer programmers. Like that gets real old in a zap.
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